X-Games
Leveraged the X-Games to reach non-endemic audience with the new Code Helmet and Squad XL. We distorted an inline color to create unique product to elevate the Koroyd technology and it’s integration into the new helmet. Through Smith’s digital channels we were able to tell the unique story through video and photo content. After the Big Air on Saturday night, we launch 25 units for an exclusive ecommerce proposition.
Our athletes wearing authenticating the product during competition.
Delivered product to our athletes in a unique package.