AUSTIN x SMITH x The North Face
Our team skipped some of the normal processes in-order to produce content to support the collaboration between Austin Smith x The North Face x Smith. A favorite project from last winter, enabling the vision of an athlete to craft a deployment strategy on a cadence with another global brand. While we focused to develop a product centric launch, we felt that it was important to elevate the lifestyle of the collaboration as well. Austin dreamt up Bernie to support this initiative.
